Verona Vet Website
Background:
Undertaking this project as part of my master's degree program at UW Madison, this initiative reflects my dedication to applying academic knowledge in practical settings. Verona Veterinary Medicine is a locally owned veterinary clinic dedicated to serving the community's pet owners and their beloved animals. Historically, the clinic has relied on traditional face-to-face interactions and phone communication to cater to its clients. However, with the increasing significance of digital platforms, there's a recognized opportunity to enhance the clinic's online presence, particularly through improvements to its website.
Problem:
Currently, the clinic's website fulfills a basic function but falls short, particularly in terms of appointment booking capabilities. Recognizing the evolving needs of their clientele, the clinic acknowledges the necessity to conduct research to better understand user preferences and expectations regarding website interaction. The primary objective is to revamp the website to make it more comprehensive and user-friendly, enabling clients to easily navigate services and schedule appointments.
Solutions and Goals:
With a focus on developing a more interactive website and upgrading the online booking process. The primary goal is to create a user-friendly platform that engages visitors and simplifies the appointment scheduling process online. Additionally, as a long-term objective, the aim is to introduce personalized pet profiles on the website, allowing pet owners to access important information conveniently. By prioritizing these initiatives, I seek to elevate the level of service Verona Vet provides, strength client engagement, and foster a deeper connection between pet owners, their pets, and our veterinary team.
This project started in September 2023 and is ongoing
User Research Findings
What do you want do see on Verona Vet’s Website?
Personas
Porchlight Inc.
This initiative was crafted to address a persistent challenge in homelessness within the Madison, WI area. Drawing inspiration from the noteworthy efforts of the non-profit organization Porchlight, we aimed to enhance their follow-up system, fostering improved communication among housing coordinators, case managers, and individuals transitioning from shelters to homes. Our objective was to minimize the instances of shelter return by refining the support system and subsequently enhancing the lives of those who have experienced shelter living.
The proposed communication tool would be initially integrated into the workflow of case managers. In this phase, pertinent information about shelter attendees would be meticulously gathered, evaluating housing preferences and assessing risk factors. Subsequently, housing coordinators would be engaged to prioritize high-risk individuals, ensuring strategic and efficient placement. The follow-up process, set in motion 30 days post-placement, would offer readily available resources, aiming to significantly enhance the quality of life for former shelter attendees and reduce the likelihood of reattendance.
This protocol seamlessly aligns with the mission statement of Porchlight. By effectively implementing this system, we anticipate a reduction in the duration of homelessness, swift placement into affordable housing, and increased utilization of supportive services. In essence, it is a comprehensive approach designed to fulfill Porchlight's commitment to facilitating positive and lasting change in the lives of those experiencing homelessness.
